IBM Updates Storage Product Branding

IBM has made changes to its storage product branding, aiming to simplify and clarify its offerings. The company has reorganized its storage product portfolio, introducing new names and categorizations.

Simplifying the Portfolio

The rebranding effort is designed to make it easier for customers to navigate IBM’s storage product lineup. By streamlining the portfolio, IBM hopes to reduce confusion and make it simpler for customers to find the right products for their needs.

New Branding Structure

IBM’s storage products are now organized into three main categories:

1. IBM Storage Systems

This category includes a range of storage systems designed for various workloads and use cases. Products in this category include the IBM FlashSystem, IBM Storwize, and IBM DS8000.

2. IBM Storage Software

This category encompasses a range of software products designed to manage, protect, and optimize storage resources. Products in this category include IBM Spectrum Storage, IBM Spectrum Protect, and IBM Spectrum Virtualize.

3. IBM Storage Services

This category includes a range of services designed to help customers plan, deploy, and manage their storage infrastructure. Services in this category include IBM Storage Assessment and Planning, IBM Storage Deployment and Integration, and IBM Storage Ongoing Management.

Product Name Changes

As part of the rebranding effort, IBM has renamed several of its storage products. For example:

  • IBM Storwize V7000 is now IBM Storwize V7000F
  • IBM FlashSystem 9100 is now IBM FlashSystem 9200
  • IBM DS8880 is now IBM DS8900

Benefits of the New Branding

The updated branding is designed to provide several benefits to customers, including:

  • Simplified product naming and categorization
  • Improved clarity and consistency across the portfolio
  • Easier navigation and discovery of products
  • Enhanced customer experience

Conclusion

IBM’s updated storage product branding is designed to simplify and clarify its offerings, making it easier for customers to find the right products for their needs. By reorganizing its portfolio and introducing new names and categorizations, IBM aims to improve the customer experience and reduce confusion.